Kuala Lumpur - 09 January 2008: To celebrate its recent milestone of carrying over 20 million KLIA Ekspres passengers, Express Rail Link (ERL) has teamed up with LG Electronics (M) Sdn Bhd (LG) and Emirates Airlines (EK) to offer great prizes in a special Ride & Win campaign.
The three-month campaign which runs from 14 January to 13 April 2008 is open to all KLIA Ekspres passengers.
Speaking at the press launch, Dr Aminuddin said. ” The Ride & Win contest will not only gives ERL the opportunity to reward our KLIA Ekspres frequent travelers but also valuable business partnerships with two of Malaysia’s top brand - LG, one of the leading electronic giants in the world, and Emirates Airlines, a global airline,”
By teaming up with LG and EK, the Ride & Win contest offers great rewards which include daily prizes of LG Shine Bar mobile phones, fortnightly prizes of return Emirates flight tickets to exciting destinations worldwide such as Jarkara in Asia and London, Paris or Venice in Europe, courtesy of Emirates Airline; and monthly prizes of LG 42 inch Pearl Black LCD TV.
The Ride & Win contest is opened to anyone travelling on the KLIA Ekspres during the three-month period. Contest forms can be obtained at ERL’s KLIA Ekspres ticket counters in KL Sentral and KLIA. All completed entries need only to be accompanied by a ticket receipt.
To participate, all KLIA Ekspres travellers have to do is guess the number of LG phones, Emirates logos and KLIA Ekspres tickets inside the giant Ride & Win box strategically located at the arrival and departure gate in KL CAT and the KLIA Ekspres platform in KLIA. Completed entries are to be deposited in the contest boxes by 13 April 2008.
Mr TY Ko, CEO and Managing Director of LG Electronics (M) Sdn Bhd said at the event announcing the contest, “Our partnership with Express Rail Link is one based on mutual respect. Like us, they have also come a long way in a short space of time. I would like to take this opportunity to congratulate Express Rail Link on their fantastic achievement and on being the number one high-speed rail transportation provider in the region. This is a win-win partnership. For LG, we are able to create more awareness, especially for our new products while ERL will be able to reward its customers with products that are highly innovative as well as stylish.”
Following the recent launch of its check-in service counters at KL Sentral, Emirates also announced its partnership with ERL for the KLIA Ekspres Ride & Win contest today.
Mr Alban Lee, Country Manager for EK said, “Emirates is committed to providing Malaysian passengers with the best in on-ground and in-flight service excellence. As such, we are pleased to partner with the Express Rail Link (ERL) for this contest as it further complements our commitment to our mutual passengers. It creates a platform for us to convey our gratitude to those who have supported the airline’s services in Malaysia and especially on the launch of the new check - in services at KL Sentral.”
About ERL: www.KLIAekspres.com
ERL is a founding member of IARO (International Air-Rail Organization). When it started its high-speed train operation, in April 2002, connecting KLIA to KL city center, it joined the league of elite airport express operators in the world such as London’s Heathrow Express, Stockholm’s Arlanda Express, Hong Kong’s Airport Express, Oslo’s Airport Express and Milan’s Malpensa Express etc providing seamless connectivity for air travelers between the airport and city center. It clocked its 20 millionth passenger carriage in 12 December 2008.
About LG Electronics Inc. www.lge.com.my
LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.
About Emirates: www.emirates.com
Since its launch in 1985, Emirates Airline has received more than 300 international awards in recognition of its efforts to provide unsurpassed levels of customer service.
Emirates is the world’s third most profitable and among the 20 largest international airlines and one of the fastest-growing. It is based in Dubai, one of the few cities in the world that pursues an open-skies policy, with more than 110 airlines in free and fair competition.
Its 111 all wide-bodied fleet includes nine freighters and is among the youngest in the skies, with an average age of 63 months. The airline plans to more than double its size by 2012.
Emirates operates services to 97 cities in 61 countries in Europe, North America, the Middle East, Africa, the Indian subcontinent and Asia-Pacific. New routes for 2007 include Venice, Newcastle, Sao Paulo, Ahmedabad, Toronto and Houston.
